Choosing The Right Domain Name
November 17th, 2008 | by Craig |Choosing the right domain name for your website is hugely important. The domain name is the first impression a prospective visitor will have of your website or business so it is essential to make the right choice of domain name.
One of the first rules to remember is to try and keep your domain name simple and appropriate to your business or niche and make the domain name something your customers can remember if they lose the link to your website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
The extension to the domain name (e.g., .co.uk, .du) usually refers to the country in which the website is based although extensions such as .net, .org or .info are also available.
However, the golden rule with domain names is, if at all possible, to include your most important keyword in the title. This is key to having a head start in search engine optimisation and shouldn’t be ignored.
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